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With many global commercial telematics vendors turning their back on the BRIC countries in the wake of disappointing experiences, such as quasi unsurmountable cultural and / or regulatory challenges in China and India and stalling or declining economic growth in Brazil and Russia, the Middle East and Africa (MEA) is coming into focus as an alternative for regional expansion. Despite very serious political instability and security issues, the MEA region has huge economic growth potential and very important natural and demographic resources. Economic growth in Africa has been hovering around 5% in the past years, with an economy just starting to show its true potential. The Middle East economy is still dominated by the oil and gas industry, but is diversifying quickly with new opportunities in real estate, construction, mining, and people and goods transportation, which is a key enabler to sustain growth. In this environment, the potential for commercial telematics is obvious, with South African MiX Telematics and Turkish Arvento and Mobiliz already aggressively targeting this market with premium solutions, competing with a host of local low-cost track-and-trace type providers. However, global players such as Telogis, HERE, Geotab, Transics, TomTom Telematics, Astrata, and Pointer Telocation are starting to take a close look at this market as well, many of which are partnering with or acquiring local players or setting up local offices. This study looks at the MEA commercial telematics space from a market environment, solution, and vendor ecosystem perspective. It includes subscriber, shipment, and revenue forecasts as well as vendor market share and country level penetration data.
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